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5 June 2024, 14:20 | Updated: 5 June 2024, 16:39
Joey Essex dropped jaws when he was revealed to be the first bombshell on Love Island 2024. But has he been on the show before? If not how on earth did he get so famous?
It can safely be said that Joey Essex was already well on his way to becoming a household name in the UK before he shocking appeared as the bombshell in the first episode of Love Island 2024.
The man has amassed a huge resume of appearances on British television, even flying across the world to appear on Australian primetime television as himself.
His first 24 hours in the villa saw him ‘steal’ Samantha Kenny from Islander Sam Taylor who Maya Jama then had to dump from the island.
But with a career built off reality television appearances, it’s no wonder fans are wondering whether Joey Essex has been on Love Island before. If not, how did he become so famous?
No, Joey has never appeared on Love Island before 2024. His arrival as the bombshell in episode one made history as he became the first celebrity contestant to enter the villa.
Entering into the Spanish villa, Joey was full of beans as he referred to himself as the "king of Essex" who was "ready to find [his] queen".
He had a warning for the other male contestants as he said, "This isn't my first rodeo… Boys you better watch out - I'm coming for your girls."
And he wasn’t lying, as Sam quickly found out.
His arrival in the villa has sparked huge excitement from not only the other islanders but also viewers alike, with a number of ex-islanders jumping on social media to share their thoughts.
Former winner Kai Fagan, who’s now engaged to his Love Island partner Sanam Harrinanan, called it "madness".
"Essex, First Dates, Celebs Go Dating, I’m a Celeb and now Love Island. This man has completed reality TV," wrote Kai online.
Joshua Ritchie who most recently starred in Love Island All Stars and who is also with his Love Island couple Sophie Piper wrote that the lads in the villa had "zero chance" and "may as well call it a day," again something Sam soon found out.
Joey’s career began when he was cast on The Only Way Is Essex.
His part was as a secondary cast member in season two, but he made such a bang he joined the main cast in season three. He quickly became famous for his catchphrase ‘reem’ which translates to ‘good’ or ‘cool’ and he became beloved by fans for his airheaded personality at times.
The reality star became so popular so quickly that in 2011 after his first year on the show, the cast of TOWIE released a single named ‘Reem.’
All up Joey spent three years from 2011 - 2013 appearing in over 109 episodes of the reality show before Joey quit.
At the time, the Essex man claimed he was pursuing other opportunities to which he had many, however in an interview with OK! In 2022, he said: "It's just not the show that it was when I first started, I don't even recognise it anymore."
“It's just a bit drama-less, there's not enough going on. I'm sure that if I ever did go back to the show I would bring back a lot of entertainment - and probably a lot more viewers if I'm honest."
After leaving TOWIE, Joey was immediately snapped by to do I’m A Celebrity Get Me Out Of Here and that’s when the gigs kept coming and didn’t stop.
Since 2013, Joey has appeared on the following TV shows as himself;
With a resume like that, it certainly seems like the man has been in almost every variation of reality TV this nation has to offer and suddenly it makes sense why he’s as famous as he is.
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