How To Watch Super Bowl 2024 In The UK: Time, Date And How Long It's On For

8 February 2024, 10:50 | Updated: 9 February 2024, 21:36

Here's how you can watch the Super Bowl in the UK
Super Bowl 2024 is here and fans are incredible excited to watch. Picture: Getty

By Abbie Reynolds

Here are all the details on how to watch the Super Bowl 2024 as Taylor Swift's boyfriend Travis Kelce preps for the biggest NFL game of the year.

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The Super Bowl 2024 is one of, if not, the most highly anticipated sporting events in the American calendar and this year we'll see Chiefs vs 49ers go head to head in Las Vegas.

But this time around, we'll see a whole new audience tune in to the game, especially from the UK, as not only will the halftime show be epic with performances from Usher, but there will also be a special guest in the audience - Taylor Swift.

Since the Era's star's boyfriend Travis Kelce scored a touchdown at the Baltimore Ravens game in January, the Kansas City Chiefs are going to their second consecutive Super Bowl and for Swifties, this means the possibility of seeing the pair at this year's game.

As well as the all important football and celebrity spots, there is also the legendary Super Bowl halftime show to look forward to. Last year, Rihanna blew us away with her performance and shocked us all as she announced her second pregnancy whilst on stage!

So, listen up fans of American football, fans of Usher and fans of Taylor - here's how you can watch the Super Bowl if you're in the UK. From time, to date and even how long it's on for, here's everything you need to know.

Taylor Swift at the game that saw the Chiefs make it to the Super Bowl
Taylor Swift at the game that saw the Chiefs make it to the Super Bowl. Picture: Getty

How can I watch the Super Bowl 2024 in the UK?

The Super Bowl will broadcast for free on ITV1 and online via ITVX for UK viewers. There will also be coverage on Sky Sports for paying customers.

In America CBS will be the host broadcaster and the game also be streamed on Paramount+ giving you plenty of viewing opportunities.

Last year, the Super Bowl pulled in an estimated 113.06 million viewers which was up from the 99million in 2022. With Travis Kelce on the field and Taylor in the audience, we're predicting even bigger viewing figures for 2024 as we fans just can't get enough of this romance.

Rihanna performed at the last Super Bowl
Rihanna performed at the last Super Bowl in 2023. Picture: Getty

What date is the Super Bowl and what time does it start?

The Super Bowl is being held in Las Vegas at the Allegiant Stadium in Paradise, on Sunday 11th February.

Kick off, according to local time, will be at 3.30pm in the US which for UK viewers means a start time of 11:30pm.

The time and date has proven problematic for girlfriend Taylor who will be dashing in via her private jet from Tokyo where she is currently on her Era's tour. It's currently touch and go whether she can make it but seeing as she's a super supportive girlfriend, we recon she'll put the miles in.

Taylor Swift and Travis Kelce holding hands backstage
Taylor Swift and Travis Kelce are big talking points for this year's Super Bowl. Picture: Getty

How long is the Super Bowl on for?

The Super Bowl is epic for many reasons; the halftime show, an elite sporting finale and a celebrity fan club. So to make the sporting event really worth it, it also has a run time of three to three and a half hours. That means if you're watching it in the UK, you can expect to be up until the early hours.

The long game is broken up by the famous halftime show where artists are given precisely 12-15minutes to showcase their best work.

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