What Is Disora? Perrie Edwards Teases Her New Solo Project
12 October 2021, 11:50 | Updated: 12 October 2021, 15:52
Perrie Edwards, Jade Thirlwall and Leigh-Anne Pinnock all have solo projects outside of Little Mix underway, and Perrie’s just given us a hint at what’s next for her.
The Little Mix ladies have successfully been working on solo projects outside of the band this year, with Perrie Edwards, Jade Thirlwall and Leigh-Anne Pinnock all focusing on their individual passions in 2021.
Leigh-Anne fronted a documentary and starred in a movie, Jade has branched out into the TV industry and designed an eyeshadow palette in her name, and Perrie is launching a brand of her own.
The Geordie pop star oh so casually changed her bio on Instagram in December last year to include a link to wearedisora.com, which takes you to a homepage with the message ‘coming soon… 2021’.
Despite the subtle update to her social media profile, most of her 11.3 million followers obviously noticed it straight away and have been trying to guess ‘what is Disora’ ever since.
Perrie gave a sneak-peek to one of her promotional images for the brand, adding 'contemporary luxury' below the brand name.
The link in Perrie's bio takes fans to a website where they can enter their email for early access ahead of its launch later this month.
Fans also noticed she swapped the sunflower emoji from beside her name to a black heart, a sure sign of a new era in the celebrity world.
By setting up a brand in her name, Perrie is seemingly following in the footsteps of bandmate Leigh-Anne who runs swimwear line In A Seashell.