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9 May 2012, 12:26 | Updated: 9 May 2012, 12:40
The 'R.I.P.' singer wore a latex-style dress while launching her song in central London.
Rita Ora wowed photographers and fans alike when she stepped out in a figure-hugging rubber dress for the launch of her new single in London this week.
The 21 year-old singer celebrated the success of her number one single 'R.I.P.' with an event held at the Asprey store in London's Old Bond Street on Monday evening (7th May), and was greeted at the launch by her single collaborator Tinie Tempah.
Rita wore a tight grey minidress for the promotional event, and posed for pictures outside of the luxury store in Mayfair.
'R.I.P.' is Rita's first single as a solo artist since being signed to Jay-Z's Roc Nation label over two years ago, although she also contributed vocals to DJ Fresh's 2012 hit 'Hot Right Now' earlier this year.
Recently Rita laughed off early comparisons to Rihanna and revealed she is a big fan of the 'We Found Love' star and would love to work with her at some point down the line.
The singer was celebrating on Sunday after 'R.I.P.' shot straight to number one on the Vodafone Big Top 40.
View a picture of Rita Ora at the launch event for her single 'R.I.P.' in London below (Credit: Getty):