Rita Ora's First Shoot For Madonna's Material Girl Fashion Brand Unveiled

11 July 2013, 11:22

The 'Radioactive' singer poses in a British-themed shoot to announce her new role with the brand.

Rita Ora's first official images as the new face of Madonna's Material Girl label have been unveiled this week.

The 'R.I.P.' singer is seen posing in the distinctly British photo shoot after being confirmed as the brand's new face back in June.

Rita is seen posing in a traditional bearskin hat outside Buckingham Palace and wearing a Union Jack flag next to a red London phone box in some of the new shots.

"Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style," Madonna and daughter Lourdes said in a statement announcing Rita's new role. "On stage or off, in photos or in the street, she's a magnet. This is what the Material Girl brand is all about."

Check out one of Rita Ora's new Material Girl promo shots below:

The 'Radioactive' singer is believed to have signed a £500,000 deal to represent the teen-focused fashion label, headed up by Madonna's young teen daughter Lourdes, after replacing former face Georgia May Jagger.

View Rita Ora's British themed Material Girl shoot below: