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23 June 2023, 16:39
Savage X Fenty has announced a replacement for Rihanna after the business mogul herself decided to step down.
Rihanna is handing over the reins of her lingerie line, Savage X Fenty, to Hillary Super, former CEO of Anthropologie Group.
The R&B sensation-turned businesswoman is said to have taken the decision herself, with the aim of taking the company beyond e-commerce.
She will however remain in a leadership role as the company’s executive chair according to Vogue.
The change is effective from 26 June.
BTS of Rihanna at Savage x Fenty show seen in clip
Rihanna founded the lingerie brand in 2018 but is ready to take things to the next level.
In a statement, via Independent, Rihanna said: “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years. This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer.”
“I’m so grateful and excited to welcome Hillary Super as our new CEO – she is a strong leader and is focused on taking the business to an even higher level.”
Naturally, fans have responded to the news on social media with the assumption RiRi will be focusing on her return to music instead.
However, within a matter of months she’s due to give birth to her second child with boyfriend A$AP Rocky after they welcomed their first, a baby boy named RZA, in May 2022.
She also remains the CEO of her makeup line Fenty Beauty.