McDonald’s Increase Price Of 99p Cheeseburger For The First Time In 14 Years
27 July 2022, 12:47
McDonald’s has put up the price of its cheeseburger due to rising costs around the world.
McDonald’s has told consumers its adding between 10p and 20p to some of its menu items, including the beloved cheeseburger.
The price of a cheeseburger has increased from 99p to £1.19.
The change comes amid increasing pressures on companies to adjust to rising costs on things like fuel, wages and ingredients in light of the Covid-19 pandemic and Russia’s invasion of Ukraine.
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In an email to customers, McDonald’s UK and Ireland chief executive Alistair Macrow said they were facing ‘tough choices’ about its prices.
He wrote: “We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could.”
Mr Macrow added: "Just like you, our company, our franchises who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation.
"At times like this, we know that providing great value is important. Since we opened in the UK in 1974, we have committed to offering great tasting food at affordable prices, and that commitment will not change.
"But, today's pressures mean, like many, we are having to make some tough choices about our prices."
Breakfast meals, main meals, large coffees and McNugget share boxes are said to be among other items affected by the price change.
The changes came into effect on Wednesday [27 July].