Taylor Swift drags Scooter Braun and Scott Borchetta in new The Man music video

27 February 2020, 13:16

Sophie Thompson

By Sophie Thompson

"The Man" music video has been directed entirely by Taylor Swift, and comes after the success of the track when she released her latest album, Lover. The video includes Taylor in special effects makeup as a man, who can do whatever the hell he wants because...he's a man.

Swifties, This is not a drill. The music video for Taylor Swift's "The Man" is finally here and it throws major shade at music manager Scooter Braun and her former record label boss Scott Borchetta.

Directed entirely by Taylor herself, the video comes after the success of her album Lover, and features Taylor as well, a man, who gets to party, run a business, man-spread, go to strip clubs, and well, still be praised for everything he does, just for being a man. Sound familiar?

READ MORE: Taylor Swift blasts Scooter Braun after being 'banned' from performing her music on TV

Taylor Swift's The Man music video is taking aim at everyday sexism, and the owners of Big Machine Records, Scooter Braun and Scott Borchetta.
Taylor Swift's The Man music video is taking aim at everyday sexism, and the owners of Big Machine Records, Scooter Braun and Scott Borchetta. . Picture: Photo by Neilson Barnard/Getty Images/Taylor Swift

When the video premiered on YouTube at 7am EST, over 50,000 fans were waiting on the page to watch, and they weren't disappointed, as the video echoed the rhetoric that men can literally do nothing and be the best.

The best part of the video? We don't actually find out that Taylor is the man until the end of the video, when the character from the story we see, marches over to her in the director's chair, and she gives the direction that he needs to "try to be sexier, and more likeable" - shade.

READ MORE: Taylor Swift accepts apology from comedian who called her "too skinny" in Miss Americana

It then cuts to Taylor's transformation when we find out that the man was her in prosthetics all along (a makeup job well done in our opinion), and echoed the songs much-needed attack on every day sexism. Bravo, Taylor.

Taylor Swift The Man Music Video
Taylor Swift The man. Picture: Taylor Swift/Republic Records

It could also be an homage to her past drama with ex-record label Big Machine Records, ran by Scott Borchetta, who took control of her music when she was just starting out, and who has now sold the masters to Scooter Braun.

In November last year, Taylor posted an open letter on Twitter calling out Scooter Braun and Scott Borchetta for allegedly barring her from performing her own music at the upcoming AMAs, where she was honoured as the Artist of the Decade. Taylor also revealed that she has been prohibited from using her music in an upcoming Netflix produced documentary about her life.

Scooter Braun is best known for managing popular artists like Demi Lovato, Justin Bieber, and Ariana Grande. Over the summer, Demi Lovato and Justin Bieber both spoke out in support of Braun in the feud.

Fans have also quickly noticed that in the video, there was a sign that pointed out 'no scooters', as well as a "missing" poster that read "if found, return to Taylor Swift" surrounded by her album titles - in reference to the albums she recorded and no longer owns because of the label.

Swift's dad also gets a mention in the video, as he stars as the tennis umpire, and Dwayne "The Rock" Johnson voices the man - we love to see it.

Fans have naturally gone wild for the video, and have already given us some of the best reactions:

Before it was released, fans already had theories about who would be starring in the video, as Taylor posted a cryptic tweet that seemed to match perfectly with a speech she did at Billboard Women in Music awards back in December.

She wrote: "There are 19 hands in the hallway...but only 2 days until The Man Music Video", and fans were quick to point out that those hands could belong to the 18 women (plus herself) she mentioned at the awards, including Lizzo and Billie Eilish.

Others also noted that the day of the music video's release, 27th February, was also the same day in history that America's 19th Amendment was challenged and dismissed by the Supreme Court in 1922, which gave women the right to vote.

One fan account even pointed out that the artwork for the song represents Kanye West's house, and now that we've seen the video, we can totally back this theory - with a big screw you hidden message from the time that he interrupted her speech. Sorry about it.

Taylor has officially reigned supreme as the queen of making music videos. Watch the full video below.

Taylor Swift - The Man (Official Video)