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15 January 2013, 09:43 | Updated: 15 January 2013, 10:49
The 'Diamonds' singer says she likes being able to control exactly how she looks by using her official account.
Rihanna has admitted using Instagram to post self-portraits could be seen as "narcissistic" but insists she is simply "capturing personality" by uploading regular photos of herself.
The 'We Found Love' star launched her account back in early 2012 and has already posted almost 1000 images, over 200 of which are solo pictures of herself, but says she enjoys being able to "capture what you seek".
"It's narcissistic, but whatever," Rihanna told Complex magazine, when asked why she favours the photo-sharing website so much. "Everyone does it.
"I'm capturing personality," the 'Where Have You Been' singer explained. "Everybody has their thing they like or don't like to see.
"It's all in your head," Rihanna added. "That's why people take their own pictures, because it's difficult for someone else to capture what you seek."
Rihanna is currently out in Los Angeles enjoying some rare downtime before the launch of her 'Diamonds' world tour later this year, as seen below in a picture of the Bajan star earlier this week (Credit: Splash):
Rihanna has been spotted out with a longer two-tone hairstyle over the past two weeks, opting for a change of look after wearing her hair short and dark for much of 2012.
The 'Diamonds' singer is one of the first confirmed performers for the Grammy Awards 2013 next month (10th February) alongside US star Taylor Swift, where she is also up for three awards including Best Pop Solo Performance for 'Where Have You Been'.
Rihanna is set to kick off the North American leg of her 'Diamonds' world tour in New York state on 8th March, which will then arrive in the UK this June.