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10 October 2012, 14:26 | Updated: 10 October 2012, 14:42
The 'One Thing' band are expanding their merchandise empire to include a range of dental products.
One Direction have teamed up with dental care giant Colgate to launch their own range of toothbrushes and toothpaste.
The 'Live While We're Young' five-piece have lent their name and likenesses to a new line of products set to launch this November, just in time for the festive season.
The band's biggest fans will be able to get their hands on the One Direction Colgate MaxFresh Power Toothbrush, complete with a small oscillating head, the One Direction Manual Toothbrush and the One Direction MaxFresh Toothpaste, which comes in a fresh mint flavour.
All three products come in variations of pink and purple colours while the power toothbrush also features the faces of band members Harry Styles, Niall Horan, Louis Tomlinson, Liam Payne and Zayn Malik printed along the handle.
Check out a picture of One Direction's newly announced dental range below (Credit: Colgate):
The One Direction tooth care line is the latest in a long line of merchandising the band have released since rising to fame on The X Factor back in 2010, which now includes their music as well as posters, t-shirts, other apparel, DVDs and various accessories.
Over the past week band member Niall has been pictured out on crutches after revealing that he has aggravated an old knee injury, and revealed he will eventually have to have surgery that will put him out of action for two and a half months.
One Direction are preparing to launch their second studio album 'Take Me Home' next month (12th November).