Lady Gaga Launches Fame Fragrance In US And UK With New Trailers - Video

24 August 2012, 08:43 | Updated: 24 August 2012, 09:07

The 'Born This Way' star has released a brand new video for her perfume while launching it in several countries.

Lady Gaga has unveiled several brand new TV trailers to promote the launch of her first ever fragrance Fame.

The 'Judas' singer released her first eau de parfum in the US and UK this week, after premiering several print and video adverts for the product over the past several weeks.

"Another new FAME video! Premiered tonight on TV," Gaga tweeted last night (23rd August), after posting two brand new trailers via her website.

The new trailers boasts similar imagery to Gaga's first TV trailer, seeing her striding in-between two lines of sci-fi costumed people, as well as showing Gaga posing nude painted in gold.

"Lots of love to dear friends Steven Klein and Nick Knight for their handwork on this project," she added. "I'm a lucky girl to have friends like u.

"And thank you Coty for making my fragrance dreams come true and 'FAME'! and to monsters for all the inspiration!"

Gaga is set to unveil the full campaign video for her fragrance, the first ever black eau de parfum, at the Guggenheim Museum in New York City on 13th September.

Earlier this week Gaga also confirmed her upcoming collaboration with Kendrick Lamar on a song called 'PARTYNAUSEUS', saying the song will now be released at a later date.

Lady Gaga was named the most powerful female musician in the world by Forbes magazine this week.