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14 August 2012, 11:55
The 'Born This Way' star emerged from a pool of black liquid in the newly unveiled trailer.
Lady Gaga has unveiled the first full length trailer to tease the launch of her brand new fragrance Fame.
The 'You & I' singer is seen emerging from a pool of black liquid in the newly premiered video, set to promote the release of her first ever perfume, and the first ever black eau de parfum to be released.
The trailer shows brief shots of people dressed head to toe in latex and male models being smothered in black liquid by the 'Marry The Night' star, as well as a scene of Gaga being covered in small people.
"THE OFFICIAL TRAILER "FAME" THE FRAGRANCE DIRECTED BY: STEVEN KLEIN," Gaga simply posted alongside the clip.
Gaga created her first branded fragrance alongside her Paris company Haus Laboratories, and has been teasing the launch of Fame over the past several weeks with a number of print advert images.
Check out a picture from Lady Gaga's Fame fragrance trailer below:
Last week Gaga also leaked the cover for her appearance in the September issue of Vogue US magazine, after tweeting editor Anna Wintour to say her fans needed to see it.
Lady Gaga kicks off the European leg of her 'Born This Way Ball' world tour tonight (14th August) in Sofia, Bulgaria.