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Capital Breakfast with Roman Kemp 6am - 10am
17 February 2017, 15:00 | Updated: 4 December 2017, 11:10
It's all kicking off again.
Remember when everyone kicked off at Protein World for their ‘irresponsible’ advertising asking, ‘Are you beach body ready?’.
The photos were all over the London tube network in 2015 and many people claimed that they were promoting an unhealthy body image.
The new ad, which is promoting a 30 day weight-loss program, shows Khloe Kardashian posing in a skimpy leotard and is now asking, “Can you keep up with a Kardashian?”.
Many people think that the company are now saying that everyone should aspire to look like the reality star and Twitter is NOT happy:
Please ban this ad. pic.twitter.com/06oncpqINW— Mason Moore (@masonmoore) February 16, 2017