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10 November 2016, 11:30 | Updated: 4 December 2017, 11:10
John Lewis Christmas Advert 2016 - #BusterTheBoxer
It's quickly become a staple in the countdown to Christmas, often reducing people to tears in how heartwarming and just downright feel-good they usually are.
However this year the John Lewis Christmas advert has received a variety of reviews.
The ad features 'Buster The Boxer' and a whole host of other pets having a jolly good old time on a Trampoline. Not quite a tear-jerker, more 'ah, that's kinda cute.'
Have a watch of the ad above if you haven't had a ganders just yet. Some people have loved it as per usual.
Others, not quite so much.
The #JohnLewis ad is a massive disappointment. If foxes got on that trampoline it would be covered in poo and unusable on Christmas Day.— Sally Dobson (@SallyDobson) November 10, 2016
Ah well, can't please everyone eh!