Taylor Swift Unveils 'We Are Never Ever Getting Back Together' Music Video
1 September 2012, 08:51 | Updated: 1 September 2012, 08:55
The country star's promo was filmed in one continuous take and features several costume changes throughout.
Taylor Swift has released the eagerly awaited music video to her US chart topping new single 'We Are Never Getting Back Together'.
The 'Love Story' singer's latest promo was filmed in one continuous take and she admitted that the costume changes required were difficult to execute with perfect timing.
"All modesty had to go out the window," she told MTV News. "All my clothes were put together with Velcro and snaps so that I could have three different outfits layered on top of each other."
She continued: "The costume changes were really hectic. [We did them] in real time; it was crazy. At one point, I had a breaking point. 'I can't do five costume changes, there's not enough time!' but we ended up being able to do it."
The American star can be seen reenacting some of the happier times during a broken relationship and dancing around with friends in a house party at the end.
The track is the first to be lifted from her new studio album 'Red' which will hit shelves in October.
Meanwhile, Taylor will be performing the song for the first time live when she takes to the stage at the MTV Video Music Awards 2012 next week.