Rihanna's S&M a rip off claims director

Rihanna's 'S&M' video has been called 'a rip off' by director David LaChapelle.

The already controversial video caught the attention of acclaimed director and photographer who claimed that the promo was a rip off of his style.

He Tweeted: '@PerezHilton @Rihanna The next time you make a David LaChapelle music video you should probably hire David LaChapelle'.

The director later deleted the Tweet.

'S&M', which was directed by Melina Matsoukas, has been banned in 11 countries and deemed 'inappropriate' for YouTube viewers under 18.