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21 September 2012, 13:57 | Updated: 21 September 2012, 14:25
The 'One Thing' singers new video is close to reaching over four million views since it's release this week.
One Direction's newly unveiled music video for their single 'Live While We're Young' has already reached almost four million views on YouTube in less than 24 hours.
The 'What Makes You Beautiful' signers premiered the highly anticipated music video on Thursday (20th September), fresh from the song's first play on Capital FM, after leaks forced the band to bring forward the video's unveiling.
One Direction's 'Live While We're Young' music video was filmed out in Kent last month and sees Harry, Liam, Zayn, Louis and Niall heading out to the countryside for a campsite party.
"Thanks for the love for LWWY, we have worked hard on this album, hope u enjoy the rest of it," Niall tweeted yesterday, after the video's unveiling, before adding: "Yoooo! LWWY video! Have a lok! Very proud of this video!"
The 'Gotta Be You' stars celebrated the video's successful launch, which currently sees it having 3,939,986 views on YouTube since its upload, by performing live as part of iTunes Festival 2012.
Check out a picture of One Direction performing at iTunes Festival 2012 below (Credit: iTunes):
One Direction took to the stage at the Roundhouse in Camden, London to perform hits from their debut 'Up All Night', as well as covers of artists including Black Eyed Peas and Kings Of Leon.
"iTunes festival, thank you! Great crowd!" Niall added. "Thanks iTunes for gavin us! Roundhouse too."
After the video premiere of 'Live While We're Young' Zayn told Capital it had been "so much fun" to shoot, with the video seeing them enjoying water sports, football and 'zorbing'.