On Air Now
The Capital Evening Show with Jimmy Hill 7pm - 10pm
30 January 2013, 14:18 | Updated: 30 January 2013, 14:20
The 'One Thing' star has proved to be popular among the male and female audience in a new poll.
One Direction singer Harry Styles has been named as having the most desired set of teeth in a new poll conducted by tooth-whitening company Pearlys.
The group have revealed that they've seen a 500 per cent increase in sales of whitening kits in males aged between 18 and 24, thanks to the 'What Makes You Beautiful' singer.
Apparently, the star's smile also had an effect on the female population as the company revealed they saw an increase of 18 per cent across the board for their home whitening kits.
Pearlys founder Liz Ridley said: "Women are dazzled by Harry's smile and young men want to have the same effect."
Ridley also revealed that stars such as Top Gear presenter and TOWIE star Chloe Simms were amongt the least desired.
"Badly discoloured teeth are a complete turn off. It's not a surprise a heavy smoker like Jeremy Clarkson came top of the worst list, while those who took part in our survey obviously think Chloe Simms has had too much done to her teeth," she added.
One Direction also featured in a new poll this week of the highest earning reality TV stars, coming in third behind Susan Boyle and Simon Cowell.