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26 November 2013, 09:56
The 'Venus' singer has been described as "like family" by Versace boss Donatella.
Lady Gaga has been confirmed as the face of the new Versace campaign and says she is "so happy" to be working with the brand.
The 'Applause' singer was revealed as the face of the company's spring/summer 2014 collection over the weekend, with her first official campaign image also being unveiled.
"I am honoured that my friend Lady Gaga is the face of our new Versace campaign," Donatella Versace said in a statement to announce the news. "I wanted to capture her true beauty and spirit in images that are elegant and alluring.
"She is like family to me, the embodiment of the Versace DNA,"the Versace group Vice-President added.
Gaga is seen reclining on a chaise-longue in a pale lilac dress for the promo image, echoing her similar outfit for the American Music Awards 2013 on Sunday (24th November).
"I'm so happy to be working w/ @Versace for the new Campaign! What do you wanna wear this Spring? #Donatella #famiglia," Gaga tweeted to confirm the announcement.
Lady Gaga launched her new album 'ARTPOP' earlier this month, which boasts a song called 'Donatella' in tribute to the Versace boss.