Lady Gaga Unveils Fame Fragrance Black And White Short Film - Video

19 July 2012, 07:47 | Updated: 19 July 2012, 08:06

The 'Marry The Night' singer has released a one-minute promo film for her new perfume.

Lady Gaga has unveiled a brand new short film focusing on the creation of her first ever fragrance Fame.

The 'Born This Way' singer uploaded the clip, called Formulation, on YouTube yesterday (18th July) as potentially the first in a series of teasers promoting the launch of her black eau du parfum.

Gaga's brand new black and white short film is one minute long and features attractive male models in various laboratory clothing mixing and boiling chemicals to supposedly create Gaga's fragrance. 

"From The Haus Laboratories in Paris, the first of it's kind in fluid technology," the French dubbed caption reads. "The first ever black eau de parfum. Black like the should of fame but invisible once airborne.

"Made from pulverised apricot, crushed heart of tiger orchidea and tears of Belladonna," it continues. "This is the formula of FAME."

"A film by Todd Tourso, Reggie Know, Rob English, Kenneth Robin," Gaga also tweeted alongside the clip. "It's called "FORMULATION" and is for my fragrance FAME."

View Lady Gaga's first print advert for Fame below (Credit:

Earlier this week the 'You & I' singer unveiled the first look at print adverts for her fragrance Fame, which sees her posing nude while several small people climb all over her body.

Lady Gaga is currently back in Los Angeles after her recent visit to Australia and is set to continue her 'Born This Way Ball' world tour in Sofia, Bulgaria on 14th August.

Watch Lady Gaga's short film about the making of her new fragrance Fame below: