DROP EVERYTHING! Beyonce's Fitnesswear Clothing Line Is HERE And It Is EVERYTHING

31 March 2016, 16:33

Beyonce launches Ivy Park line

Beyonce teased us with the potential of a clothing line some time ago but today, we got our first glimpse at it and we have lost all chill.


Today, Beyonce launched her athleisure collection with Topshop, aptly named Ivy Park. You know, the one that we have been waiting on FOREVER. 

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WWD Reports that the line will be a cross between sportswear and streetwear - we mean, did we expect anything else from Beyonce? - and will be available at Topshop, Nordstrom and Zalando.com

Beyonce launches Ivy Park line

In a video that introduces us to the collection, Queen Bey talks about her connection to exercise and how it helps her both mentally and physically - we feel ya, girl. 

“I would wake up in the morning and my Dad would come knocking at my door, and tell me it’s time to go running,” she says. “I remember wanting to stop, but I would push myself to keep going.”  

The video shows images of the popstar running, swimming and dancing and there is even a brief glimpse of little Blue Ivy!

We are still waiting on the finer details but WE CANNOT CONTAIN OUR EXCITEMENT ANY LONGER.

Beyonce launches Ivy Park line

Obviously, Beyonce launched the collection with a bang and did so by posing for the cover of ELLE UK and USA! 

In an exclusive video, she talks to the magazine about freedom, feminism, and how her new fashion line, Ivy Park, helps women love their bodies. We can get on board with that!

The May issue will be available to buy from 5th April but in the meantime, check out what she has to say!


@weareivypark #ELLExBEYONCÉ

A video posted by ELLE UK (@elleuk) onMar 31, 2016 at 8:03am PDT

Beyonce Elle UK Cover

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