On Air Now
The Capital Evening Show with Jimmy Hill 7pm - 10pm
RuPaul's Drag Race's Alyssa Edwards is launching her own eyeshadow palette with Anastasia Beverly Hills
22 May 2019, 15:43
Okay, we NEED "Back Rolls" in our lives and on our lids.
We know and love Alyssa Edwards for her sickening choreography and infamous tongue popping on RuPaul's Drag Race, but there's even more to come for the drag superstar. Alyssa has landed her very own makeup collaboration with Anastasia Beverly Hills and it's absolutely iconic.
Courtney Act reveals her favourite queens from RuPaul's Drag Race season 11
Yesterday (May 21), Anastasia Beverly Hills confirmed the Alyssa Edwards x Anastasia Beverly Hills eyeshadow palette was coming alongside an epic promotional music video. Of course, just like Ms Edwards herself, it was over-the-top and came with it's very own lip sync performance.
The ABH x Alyssa Edwards palette features 14 sultry shades created and named by Alyssa herself. From the chocolate brown "Back Rolls" (see: the famous Untucked season 5 spat between Edwards and Jade Jolie) to B.B.D.C named after her dance company Beyond Belief, every name comes with a personal backstory. She's even paid homage to her favourite movie the Wizard of Oz by naming a bright yellow hue, Brick Road.
"This palette is quintessential Alyssa Edwards. It's all things me," she revealed in an interview with ABH president Norvina on YouTube. "If I'm going to be on set, there's some colours. If I'm going to be ridding in a Pride parade, there's some colours. If I need to jazz it up and throw a pop of colour, there's some colours. All of these colours, all of these names, I had to really dig deep into myself because I wanted this to be special."
Lest we forget Anastasia Beverly Hills is one of RuPaul's Drag Race's partners, with the winner receiving a year's supply of cosmetics along with their $100,000 cash prize. So, yeah, Alyssa has pretty much killed it.
Alyssa's palette will be launching online and in-store next week on May 29, or you can grab it early at DragCon LA this coming weekend, so get your coins ready. And although there's only an eyeshadow palette right now, we're holding out for lipsticks and more in the future.
ABH Presents Alyssa Edwards "The Supreme" - Official Music Video
She's not the only Drag Race queen to dip her toe in the entrepreneurial makeup waters, though, Trixie Mattel is also bringing out her own range of makeup products.
Trixie Cosmetics is coming on May 24 and it already looks like it's going to be HUGE.
Ugh, there goes our plan to "cut back" on spending this summer.
