This Is How Much Bella Thorne Gets Paid Per Post On Instagram

12 April 2018, 11:44

Bella Thorne
Bella Thorne. Picture: @bellathorne
Marianne Eloise

By Marianne Eloise

This round is on Bella.

In a new video produced by Vogue and Broadly, entitled Inside the Life of Bella Thorne, the actress and singer shows her real self.

The mini-documentary launched just ten days after Thorne announced that she would be taking a break from social media “for the rest of the year” (since which she’s posted 13 times, but who’s counting!). Thorne has spoken out about the pressures of being constantly scrutinised online before, saying to People magazine in January that, “in this day and age you cannot even speak without getting ridiculed and just blasted all over the Internet”.


Thorne is known for posting her unfiltered, makeup-free life on social media, and the film is an attempt to show her true self and to break down the artifice of Instagram and Snapchat. It shows her lounging around at her home (which is decorated with clouds, a giant dinosaur and a Babadook, naturally), hanging around with her dog, and talking about how she deliberately chooses “gritty” and “dark” projects. It also features her family and friends. She discusses how, because so many people have a say over her image, she has to put out the “realer, grittier side” online to regain control.

In the film Thorne also goes into the nitty gritty of posting for money; she says that:  “I put myself out there the way I do on social media because I want people to see who I am”. Despite her apparent no filter posting, Thorne reveals that there’s a strategy behind every single thing she posts online. She says that she became successful by “studying that shit” and that she earns “$65,000 a post” for grid posting and between $10k and $20k for her story. She says that she started out aged 18 with $200 and bought her own house a year and a half later just from social media.


While Thorne has made Instagram a career, she remains aware of what is and isn’t authentic online: “my mom used to run my social media, and it was always like, 'let's bake cupcakes so we can take a photo of it', and then it was like, 'well, what about like...baking cupcakes...and not taking a photo of it?' That's where I think people really get lost in the world of social media, is what's real and what's fake.”

Read our chat with Bella Thorne and Patrick Schwarzenegger about their new movie, Midnight Sun, over here.