Lana Del Rey Unveiled As New Face Of H&M
17 July 2012, 12:30
The 'Off To The Races' singer teams up with high street fashion brand for their autumn clothing range.
Lana Del Rey has been unveiled as a the new face of high-street fashion company H&M.
The 'Blue Jeans' singer has teamed up with the retailer for their autumn campaign, which launches in September.
H&M said Lana was the "perfect choice" to represent their brand, adding: "We think she shows our fall fashion in a very inspiring way."
Photographers Inez van Lamsweerde and Vinoodh Matadin shot the hotly tipped singer wearing a pink angora jumper and micro shorts for the campaign.
The theme of the H&M's autumn campaign is a modern and feminine woman with a soft attitude, the company said, and Lana has recorded a cover of 'Blue Velvet', which will be unveiled in September.
You can see her promotional shot for H&M below:
Earlier this week, River Island announced that it had teamed up with Rihanna, who will design a capsule collection for the fashion company in Spring 2013.