Lana Del Rey Unveiled As New Face Of H&M

17 July 2012, 12:30

The 'Off To The Races' singer teams up with high street fashion brand for their autumn clothing range.

Lana Del Rey has been unveiled as a the new face of high-street fashion company H&M.

The 'Blue Jeans' singer has teamed up with the retailer for their autumn campaign, which launches in September.

H&M said Lana was the "perfect choice" to represent their brand, adding:  "We think she shows our fall fashion in a very inspiring way."

Photographers Inez van Lamsweerde and Vinoodh Matadin shot the hotly tipped singer wearing a pink angora jumper and micro shorts for the campaign.

The theme of the H&M's autumn campaign is a modern and feminine woman with a soft attitude, the company said, and Lana has recorded a cover of 'Blue Velvet', which will be unveiled in September.

You can see her promotional shot for H&M below:

Earlier this week, River Island announced that it had teamed up with Rihanna, who will design a capsule collection for the fashion company in Spring 2013.

Santa wages

Those People Who Dress Up As Santa In Shops At Christmas Time Probably Earn More Than Most Of Us

Snapchat Accounts Ariana Kim K Rita Ora

80+ Of The Biggest Celebrities You Really NEED To Add On Snapchat Today

Capital Metadata - Capital App March 2017

Want To Control The Music On Capital? Now You Can With Our New App - My Capital!