The Wanted's Max George Unveiled As New Face Of Campaign For Buffalo David Bitton

19 June 2013, 17:42

The 'Glad You Came' singer said he was delighted to be on board with the fashion label.

The Wanted singer Max George has been anncouned as the face of a new campaign for Buffalo David Bitton.

The singer will appear in an Autumn campaign alongside Sports Illustrated swimsuit model Hanna Davis.

Announcing the news on his Twitter page, the singer said he was thrilled to be on board.

He wrote: "Excited to announce I'm going to be the new face for @BuffaloJeans this year! Cheers :) #Max4Buffalo."

"Buffalo has always done beautiful, sexy advertising, but we wanted to add some of the Iconix formula to it by adding a celebirty," explained chief marketing officer at Iconix.

"We live in a celebrity-obsessed culture, particularly among this demographic of twentysomethings in the contemporary world.…We put some pictures on a wall and we knew Max was it."

Meanwhile, bandmate Siva was also recently tapped up to Next Model Management.

Katy Perry Returns

Katy Perry Reveals Dramatic New Look After Hinting New Music Is On The Way Very Soon

Leigh-Anne Pinnock joins Snapchat

80+ Of The Best Popstars You Should Have On Snapchat

My Capital App

Want To Control The Music On Capital? Now You Can With Our New App - My Capital!

  • Top Ten
  • 11 - 20
  • 21 - 30
  • 31 - 40
  1. 1
    Shape Of You artwork
  2. 2
    Castle On The Hill artwork
  3. 3
    Human artwork
    Rag N Bone Man
  4. 4
    You Don't Know Me artwork
    You Don't Know Me
    Jax Jones feat. Raye
  5. 5
    September Song artwork
    September Song
    JP Cooper
  6. 6
    Rockabye artwork
    Clean Bandit feat. Sean Paul & Anne Marie
  7. 7
    I Would Like artwork
  8. 8
    Call On Me (Ryan Riback Remix) artwork
    Call On Me (Ryan Riback Remix)
  9. 9
    Paris artwork
  10. 10
    Touch artwork
  • Top Ten
  • 11 - 20
  • 21 - 30
  • 31 - 40