The 'Paradise' band will pick up the award at the ceremony in London next month.
Coldplay Thank Fans After 'Paradise' Music Video Reaches One Million YouTube Views
The 'Mylo Xyloto' four-piece say reaching the milestone with their popular video feels "incredible".
The song, taken from Coldplay's fifth studio album 'Mylo Xyloto' reached number one on the Vodafone Big Top 40 last year and is still riding strong after over 30 weeks on the chart.
"Wow, the Paradise video has just gone past 100 million views," Coldplay tweeted this afternoon. "That's incredible. Thanks everyone."
Coldplay are due to continue their current tour of North America tonight (17th April) with a show in Edmonton, Alberta, Canada.
Check out the music video for Coldplay's 2011 single 'Paradise' below:
The 'Gangnam Style' rapper posed for a picture for the Coldplay frontman's children at the star-studded event.
The 'Gangnam Style' man said he was making new friends at the event in New York last night.
Watch the comic book video for the band's latest single to be taken from 'Mylo Xyloto'.