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30 October 2012, 12:01
The 'Tik Tok' star is also preparing to unveil the music video for her new single 'Die Young'.
Ke$ha launched her new watch collaboration in Beverley Hill last night while dressed in an eye-catching black and gold outfit.
The 'We R Who We R' singer is preparing to launch her second studio album 'Warrior' this December and began a new bout of promotion by attending a launch event for her Baby G watch line on Monday evening (29th October).
Ke$ha opted for a pair of gold and black hot pants for her evening out which she paired with a black lace top underneath a smart black tuxedo jacket.
While showing off her Baby G watch design Ke$ha wore her blonde hair in loose curls with her face covered in black and gold eye make-up, in keeping with the evening's theme.
Check out a picture of Ke$ha launching her brand new watch below (Credit: Getty):
Ke$ha recently confirmed plans to launch a brand new single called 'Die Young' later this month (25th November), and told Capital the song's music video sees her taking on the role of a cult leader at the end of the world.
In addition to preparing for the release of her new album Ke$ha is also set to publish an illustrated memoir of her rise to fame, called My Crazy Beautiful Life, which will be available at the end of November.
Ke$ha's brand new album 'Warrior' is set for release on 4th December.
Ke$ha launches her Baby G watch design in Beverly Hills, Los Angeles below (Credit: Getty):