James Charles claps back at Ethan Klein following accusations of copying merch design

18 September 2020, 11:59

James Charles messes around behind the scenes of his Sisters Apparel photoshoot

Jazmin Duribe

By Jazmin Duribe

Ethan claims James' new designs are the "exact same" as his wife's Teddy Fresh hoodies.

James Charles has been called out by H3H3's Ethan Klein for producing similar merch to his wife Hila's Teddy Fresh line.

James has his own merch line, Sisters Apparel, which mainly features hoodies and loungewear pieces. We see the true scale of the YouTuber's fashion business in James' house tour, where he has an entire room filled with brightly-coloured hoodies.

James' latest line features pastel colour block hoodies emblazoned with "Sisters" on the front – a little similar to Hila's range. After seeing James wear the hoodie in his latest YouTube video, Ethan called out him out on Twitter.

READ MORE: Inside James Charles' new luxury $7 million mansion

"I know we didn't invent colorblocking but I'm having a hard time w the new james charles merch, it's the same exact design as Hila's," Ethan tweeted, alongside side-by-side photos of Hila's Teddy Fresh merch and James'. "Combined with the fact that his audience is so huge, many people will assume he designed it and start accusing us of plagarism. What do you think?"

He added: "It's possible it's all a totally cosmic coincidence but he used pretty much the identical colors here too, he at least moved em around a little bit."

James then publicly responded to Ethan. He tweeted: "When you DM'd me yesterday, I sent you the original photo that inspired my collection, explained I’ve never seen your brand, but also asked what you wanted me to do... You didn’t reply. After last year, I vowed to keep conversations private and create solutions, not drama. If you'd like to continue our conversation and find a solution, my DMs are still open!"

The conversation continued on Twitter, though, with Ethan hitting back: "I give you permission to share our convo. You told me you were going to sell them anyway. You also admitted that the similarity wasn't a coincidence. I dm'd you because I wanted to keep this private but I found your response combative and dismissive."

Hila also waded in, tweeting a photo of the design process: "I guess I might as well share some behind the scenes. This is my first sketch of the color block hoodie from 2017 before we had a logo for TF, and in the other pic is the pink one, this is usually how I work on our color pallets."

Whilst James stopped clapping back, the internet had its own thoughts on the whole debacle.

What do you think? Tweet us @popbuzz and let us know!