19 Fatima memes inspired by the UK government's Rethink Reskill Reboot campaign

13 October 2020, 15:03

Sunak: We can't promise everyone can go back to the job they had

Jazmin Duribe

By Jazmin Duribe

The new Rethink. Reskill. Reboot campaign from the UK government has sparked a ton of hilarious memes.

Coronavirus has hit the UK hard and the effects are being felt on the economy. With theatres around the country still closed, the arts have particularly felt the crunch of the pandemic.

Chancellor Rishi Sunak initially encouraged workers in the struggling arts industry to retrain but then backtracked and said workers in general who are unable to work at the moment should "adapt" and be open to "fresh and new opportunities".

So, after releasing that hilarious career quiz, the government thought it was the perfect time to push their Cyber First campaign encouraging people to "rethink, reboot and reskill". The campaign actually launched in 2019 and featured workers from different sectors who should consider a job in cyber security. Photos of a young ballet dancer named Fatima with the caption: "Fatima's next job could be cyber (she just doesn't know it yet). Rethink. Reskill. Reboot," started circulating the internet and… just why?

READ MORE: People are dragging this UK government career quiz but how accurate is it for you?

Fatima soon started trending on Twitter and now the latest tone-deaf effort from the UK government has sparked a load of memes.

You just know Fatima is TIRED.

Hey, wanna work in cyber?

no ❤️

We know a few people who could do with changing their professions. A few.

Reboot. Rethink. Reskill.

Honestly, the jokes just write themselves.