The Greatest Sia feat. Kendrick Lamar
9 November 2012, 17:08
The 'We Found Love' singer says she purposefully didn't put a full narrative in her latest video.
Rihanna says her newly unveiled music video for 'Diamonds' is purposefully abstract and doesn't have a particular narrative because it is more about "emotion".
The 'Princess Of China' singer premiered the video for her lead single from new album 'Unapologetic' earlier today (9th November), and says she wanted people to feel all the different emotions the song conveys.
"With every song it's a different story, so the visuals are very specific to that story and that world," Rihanna revealed to MTV News after the video's premiere. "With 'Diamonds', it was just a series of vignettes that we put together to help get the emotion across throughout the song, 'cause the song changes and it builds and there's no real way that you could do that.
"You just want people to feel that and I wanted little cutaways of interactions that would give you the right emotions," the 'You Da One' singer added.
View a still of Rihanna in the music video for her latest single 'Diamonds' below:
Following the video's unveiling Rihanna soon posted on Twitter to thank fans for their support of the song and continued to support her music and career.
Rihanna will follow-up the unveiling of the 'Diamonds' music video with the launch of 'Unapologetic' on 19th November.