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1 April 2014, 09:35
The 'Midnight Memories' five-piece give fans some hints about what to expect from their latest perfume.
One Direction have unveiled a hilarious short film to tease their brand new fragrance That Moment.
The band all feature in the new promo, which runs at six minutes, and sees the band being dictated to by a flamboyant and aggressive director on the 'photoshoot' for their new perfume.
One Direction officially announced their new fragrance back in February this year, their second perfume after last year's Our Moment.
The UK boy band were big winners at the Nickelodeon Kids' Choice Awards 2014 over the weekend, picking up three gongs in total.