Madonna Says New Perfume Was "15 Years In The Making"

17 April 2012, 10:53

The 'Girl Gone Wild' singer admits the time was right to launch her 'Truth Or Dare' fragrance.

Madonna has revealed her recently launched fragrance 'Truth Or Dare' was a project of hers which took over 15 years to develop. 

The 'Give Me All Your Luvin'' singer admitted to Women's Wear Daily that the longevity of the perfume was down to her willingness to find the perfect scent.

She said: "The time was right. I've been working off and on on various fragrances over the years, and [have been] approached by a lot of companies and have tried to create fragrances. They were always abandoned projects.

"I've always loved perfume; it's always been a big part of my life. But every time I tried to create the scent I was looking for, it never reached the stage where I thought it was good enough or I was told that the ingredients would be impossible to re-create in a mass way.

"Then I'd say, 'let's try and do a synthetic version,' and it never smelled as good as I wanted it to. And if I'm not going to wear it, I'm not going to sell it. So, I finally was able to create... a fragrance that I could stand behind."

Madonna recently attended the launch of the product at an event in New York wearing a see through black dress and is preparing to head out on her new worldwide 'MDNA' 2012 tour.

Shawn Mendes Jingle Bell Ball 2016

Watch ALL The Live Performances From The Jingle Bell Ball 2016

Liam Payne & Cheryl Baby

Liam Payne's Sister Speaks Out After New Pics Appear To Confirm Cheryl Pregnancy Rumours

Leigh-Anne Pinnock joins Snapchat

80+ Of The Best Popstars You Should Have On Snapchat

My Capital App

Want To Control The Music On Capital? Now You Can With Our New App!