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Lady Gaga has announced plans to debut her new album 'Born This Way' through a social networking gaming site.
The singer has signed a deal with Zynga, the creators of Farmville, to allow her fans to gain access to songs from the record ahead of its release date.
From May 17 to 19, 46 million monthly players of Farmville, who manage a virtual farm where they harvest crops and raise livestock, will get a neighbouring farm called Gagaville.
Fans who complete certain tasks will gain early access to tracks from 'Born This Way', which is officially due out on May 23.
The game will also feature a daily 'Words With Gaga' contest, which will allow gamers to win tickets to a forthcoming gig and a signed copy of 'Born This Way'.
'I want to celebrate and share 'Born This Way' with my little monsters in a special way that's never been done before,' the singer said.
'Zynga has created a magical place in Farmville where my fans can come play and be the first to listen to the album.'