Justin Bieber Turns Willy Wonka With Golden Tickets Prize For New Album 'Believe'

The 'One Time' singer has offered fans a unique opportunity to join him on stage during his upcoming world tour.

Justin Bieber has announced plans of a new golden ticket campaign, which will allow fans the opportunity to join him on stage during one of his shows.

The 'Boyfriend' singer has hidden some special prizes inside copies of his new studio album 'Believe' in true Willy Wonka style.

The Canadian star used a similar mechanic upon the release of his debut 'My World' and finally released details of the new promo via his Twitter account last night (13th June).

"u guys keep asking so here are the GOLDEN TICKET details for #BELIEVE ...," he tweeted: "1st prize is concert tickets and be my "One Less Lonely Girl" on stage during the BELIEVE tour.... #GoldenTickets."

"2nd Prizes are 10 signed guitars with 2 tickets and meet and greets to the Believe Tour... #GoldenTickets"

"and 3rd Prize is signed posters to you... #GOLDENTICKETS #BELIEVE"

s"o find those #GOLDENTICKETS in #BELIEVE ! Love you. Thanks"

The grand prize will see a fan brought onto the stage during his track 'One Less Lonely Girl' – which will see the teen star serenading the lucky winner in front of the crowd at his show.

You can view a picture of the fan he brought on stage during his performance at the Summertime Ball 2012 below:

The star is also releasing a series of webisodes in the run up to the release of his new studio album 'Believe' which will be unveiled on 18th June.

Meanwhile, Justin continues his All Around The World free shows which recently saw him head to Mexico to perform for 300,000 fans shortly after his set at this weekend's Summertime Ball 2012.