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24 January 2012, 12:04
The former The X Factor judge unveils latest adverts for French brand.
Cheryl Cole has posed seductively for a new campaign by L'Oreal.
The Girls Aloud star, who is an ambassador for the brand, is a compelling figure in the new False Lash Telescopic advert.
Sporting a black top hat, Cheryl casts a sultry eye on the camera lens in one photo, while in another shot she tips her head back to reveal her lashes.
The '3 Words' singer has previously appeared in adverts for the French company, but this is the first to feature such close-up shots.
Meanwhile, Cheryl admitted recently that she enjoys watching trashy TV shows in her spare time rather than go out late.
"I prefer to sit down and watch Coronation Street or EastEnders," she said.
Check out Cheryl's latest photos for L'Oreal below.