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31 December 2012, 09:29
52 year old Colin Morton hasn't been seen since he left his home in Whitley Bay on Christmas Eve
House to house enquiries have been taking place in the area in the hope people may have information which will help officers trace Mr Morton.
Police are still appealing for a man seen walking into the sea on December 24th to get in touch.
The man was spotted by a member of the public at between 10am and 10.30am walking into the sea near the area of the Rendezvous Cafe in Whitley Bay.
He was wearing either boxer shorts or swimming shorts.
52-year-old Mr Morton was last seen by his partner when he left his home address just before 9am on December 24th to attend a doctor's appointment at a surgery in Whitley Bay.
Mr Morton walked through Whitley Bay Metro station, using the footbridge heading in the direction of Whitley Bay and attended his appointment at the surgery.
He left the surgery in Whitley Road around 9.13am before going to a bank in the town centre.
He then called his partner at 9.50am, however, he has not made any contact since.
Colin is described as being around 5ft 10 inches tall, with grey balding hair.
He was wearing a grey hooded top, navy blue bottoms and a grey v-neck t-shirt.
Superintendent Peter Farrell said:
"As time goes on we're becoming increasingly concerned for the welfare of Mr Morton.
It's possible he walked from the town centre towards the seafront and we want to hear from anyone who may have seen Mr Morton taking this route.
Searches have been taking place throughout Whitley Bay and surrounding areas since he went missing and these are continuing today."
Anyone who has seen Mr Morton or who has any information about his whereabouts is asked to contact police on 101 ext 69191.