Corporate Supporters

Supporting Help a London Child will provide your company with tangible and long-lasting commercial benefits.  As 95.8 Capital FM’s charity we can help you meet marketing and charitable objectives at the same time. 

Whether you want to build your brand or engage your employees, choose us as your charity of the year or sponsor a Help a London Child event - we want to hear from you today!

Our corporate fundraising team has a wealth of experience in managing a variety of corporate partnerships.  We also work closely with 95.8 Capital FM’s DJs, production, marketing, PR and creative teams, who really are the very best in the broadcasting business.

For more information call our Corporate Fundraising Manager on 020 7054 8392 or email hannorah.lee@capitalfm.com

For ideas about how your business can work with our charity have a look at some of our current corporate partners and recent campaigns…

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360 Degree Partnerships

At Help a London Child we believe a good corporate partnership isn’t simply about writing a cheque, its about engaging employees, customers, making a practical difference and delivering genuine benefit to both parties.

Barclaycard

Barclaycard are committed to making a difference in their local communities.  Through their support of Help a London Child they are providing opportunities to some of the most disadvantaged children in our capital city.

Barclaycard Community Gifts supported the Help a London Child Christmas Appeal in 2009, donating over £50,000, allowing us to award 27 additional grants to grass-roots projects in London supporting children and young people living with the effects of poverty, homelessness, abuse, illness or disability.

Barclaycard employees volunteer at Help a London Child projects throughout the city, especially during their Make a Difference Month every October.  They also take part in our fundraising events and appeals, with Barclaycard matching every pound they raise up to £700.

Barclaycard integrate their support for Help a London Child into their wider communications strategy, bringing a fundraising and awareness angle to many of their PR and marketing initiatives.

Help a London Child’s relationship with Barclaycard is truly 360 degree: shared objectives and a close working relationship allows us to realise our shared goals – together!

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Beneficiary Events

If you are planning an awards dinner, ball or sporting event choose Help a London Child as your beneficiary charity.  Our Events Team organise some of the most exciting events in London’s calendar and can bring something special to your event too. You can also buy tables at our in-house fundraising events and advertising in our programmes.

                                                 Archant London – Press Ball
For three years Archant London, the capital’s leading regional newspaper group, have hosted their annual Press Ball in association with Help a London Child. The events have raised over £80,000 and guests from the worlds of media and entertainment have been wowed with exclusive performances from Tony Hadley, Wet Wet Wet, Ali Cambell, and Ray Lewis. Archant London’s local newspaper titles continue to be very supportive of all our fundraising and awareness activities. www.archant.co.uk/regional_london.aspx

Park Publishing
Park Publishing have worked with Help a London Child for many years, producing high quality programmes for our glamorous events, and as our event partner for Capital Rocks! In the last two years alone they raised over £500,000 for our charity: making them our biggest corporate supporter.

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Bespoke Campaigns in partnership with 95.8 Capital FM

If you are considering advertising on London’s hit music station and are looking for added-value, look no further than Help a London Child.  By working with 95.8 Capital FM’s charity your creative options are wider, and good-will from the station, its DJs and listeners will ensure a warmer response.

King of Shaves – To Baldy Go
King of Shaves ran a promotion in summer 2008 on 95.8 Capital FM to launch the new Azor Razor. To supplement their advertising they worked with Help a London Child to organise one of the ‘baldest’ fundraising challenges ever. Breakfast show DJ Johnny Vaughan challenged listeners to get their heads shaved for charity. If 100 people signed up King of Shaves would donate £10,000 to Help a London Child and one lucky participant would win a trip to Mauritius. ‘To Baldy Go’ culminated in an Outside Broadcast of breakfast show at Canary Wharf: heads were shaved, over £30,000 was raised in total and King of Shaves enjoyed the most unique experiential marketing opportunity securing local and national PR coverage and hugely increased traffic for their website. www.kingofshaves.com

                                                      Lastminute.com – London Restaurant Week
Now in its third year Lastminute.com’s London Restaurant Week has become a staple of our city’s culinary calendar.  For a limited period diners can eat at some of London’s top restaurants for the fraction of the price. Help a London Child receives 20p from every booking and generous diners add a £1 donation to their bill at the end of their meals. Help a London Child has secured celebrities and hosts of London Restaurant Week’s launch events and 95.8 Capital FM has promoted the event online and on-air to its 1.7 million listeners. London Restaurant Week 2009 has provided a powerful platform for promoting Lastminute.com’s recent re-brand and provided a pivotal campaign around which to focus commercial on-air campaigns. www.lastminute.com

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Cause Related Marketing

Business in the Community have identified that 80 per cent of consumers feel more loyal and positive about companies who support charities through cause related marketing (CRM) promotions. 95.8 Capital FM’s Help a London Child can offer some of the most competitive CRM benefits in the charity sector.

Gourmet Burger Kitchen
In 2009 Gourmet Burger Kitchen (gbk) and Help a London Child launched our first ever ‘Quids In’ campaign, offering Londoners the chance to enjoy two main meals at gbk for the price of one when they donate £1 to our charity. Over 80,000 people took gbk up of their offer and downloaded the Quids In voucher from the Capital website. The fantastic team at gbk have now named Help a London Child as their chosen UK charity.  They will be helping us raise awareness and funds throughout the year: a bespoke employee engagement programme will see staff using their skills and enthusiasm volunteering at our projects and taking part in our events.
Watch this space for more information on gbk’s support for Help a London Child.

Stephen Einhorn       
Leading London jewellery designer Stephen Einhorn enlisted the help of young people in London to design a range of fairytale charm bracelets.  95.8 Capital FM DJ, and Help a London Child patron, Margherita Taylor, helped choose the winning designs which were then made into bracelets: 20% of each one sold is donated to our charity. Stephen Einhorn also donate pieces of jewellery to many of our fundraising auctions and have helped us raised thousands of pounds since our partnership began. www.stepheneinhorn.co.uk

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Charity of the Year and Employee Fundraising   

Wherever you are in London you are never more than a mile from a Help a London Child project.  Get your workforce fundraising for us or better still choose us as your Charity of the Year as this is your chance to benefit from excellent account management, fundraising resources and incentives, whilst making a lasting difference in your local community.


                                        
Marriott Hotels
Help a London Child is one of three chosen charities of Marriott and Renaissance Hotels in London. Staff across London hotels are involved in fundraising and volunteering: running for us, holding raffles and even manning the phone-lines during the Help a London Child Appeal. Burns Night Balls in January 2008 and 2009 are the highlights of the partnership so far.  Help a London Child and Marriott have worked together to secure fantastic auction prizes and celebrity guests and the events have raised over £100,000.

Westfield London
Westfield is London’s newest, biggest and most talked-about shopping centre. Throughout the building and development process and now, post-launch, Help a London Child is Westfield’s preferred charity.  Their support for our cause reflects their commitment to making a difference in their local communities. Since 2006 Westfield have raised over £80,000 through launch parties, fashion shows and by making us charity partner for their first ever Santa’s Wish Kingdom grotto over Christmas 2008.  Staff also organised a very special Christmas party for children from local Help a London Child projects. http://uk.westfield.com/london

                                         

The Lounge Chislehurst
The Lounge has supported Help a London Child since 2006 raising over £16,000 through fundraising events including comedy nights, with comedians such as Mike Reid and Frank Carson. They also support Help a London Child’s own fundraising events: donating prizes and buying tickets. We look forward to continuing our partnership with The Lounge.  www.theloungechislehurst.com   

Sainsbury's Trading Division
Sainsbury's Trading Division in Holborn have chosen Help a London Child as their local Charity of the Year for the second year running. In their first year they raised over £47,000 for Help a London Child which is absolutely fantastic! This year they hope to raise a massive £100,000! To do this they'll be using various methods to fundraise including sample sales, Christmas raffles, auctions, taking part in marathons and overseas treks. The team will also support the charity by donating Gifts in Kind to help us raise even more money. Thank you to everyone involved!

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Gift in Kind

By donating products, expertise and time your business can benefit from brand association with London’s most well-known charity, as well as exposure at our major-donor events, mass-participation fundraisers and on-air on 95.8 Capital FM.


                                         Early Learning Centre
Early Learning Centre have generously supported the Help a London Child Christmas Appeal for several years, donating thousands of toys to disadvantaged children in London. In 2007, they donated all the toys to the new play therapy suite a Shooting Star Children’s Hospice. The relationship received great media coverage, including front page exposure in thelondonpaper and praise from our celebrity friends.  www.elc.co.uk

Gibson Guitar
Gibson Guitar have donated some fantastic guitars to Help a London Child over recent years. These have been signed by artists including Kaiser Chiefs, Rihanna and Mika, and have raised thousands of pounds in our charity auctions. Gibson receive branding and recognition at charity events attended by some of the biggest names in entertainment. Most recently, Gibson donated a Gibson X-Plorer, which was signed by all the artists who performed at the Jingle Bell Ball. www.gibson.com


                                             Pimlico Plumbers
Pimlico Plumbers, leading domestic service and maintenance company, continue to support Help a London Child as one of their chosen charities. During the Help a London Child Appeal 2008 they donated a staggering £50,000 through their bid to host breakfast show from their depot. Employees have run the Bupa Great Capital Run for us, donated £5 per job and attended our events. MD, Charlie Mullins rounded off 2008 in his usual generous style, bidding £10,000 for a pair of front row tickets VIP to the Jingle Bell Ball during our Christmas Appeal. Much to our surprise Charlie donated the tickets back to our charity enabling us to treat two young girls from a local project to the best night of their lives! www.pimlicoplumbers.com

Lewis Day
The continual support from Lewis Day’s passenger car and courier services has been invaluable, providing Help a London Child with fleets of vehicles for our charity events throughout the year. www.lewisday.co.uk

Zen School of Shiatsu
The Zen School of Shiatsu supported 2007 when they launched the first London Shiatsuthon on 4th July. They also promote Help a London Child at exhibitions such as the Vitality Show and the Festivals of Mind Body Spirit and Mind Body Soul, keeping Help a London Child in the consciousness of the new-age generation. Find out more about the school at www.learn-shiatsu.co.uk

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Sponsorship

BUPA - Great Capital Run
BUPA sponsors the Great Capital Run and have enjoyed working with Help a London Child for a number of years.  Here’s what they had to say…"BUPA has been involved with 95.8 Capital FM and Help a London Child for four years, as title sponsor of the BUPA Capital 10k charity fun run. The event fits within our strategy of promoting good health through running.  Through 95.8 Capital FM we are able to tap into a key audience for us, with the added benefit of delivering a strong community relations and corporate social responsibility message. We have always been impressed by the professionalism of the Help a London Child fundraising team and the way in which the event was managed." www.bupa.co.uk

Vodafone
Vodafone sponsored Help a London Child’s Christmas Appeal in 2007, allowing us to raise over £50,000 to build a new play therapy suite at Shooting Star Children’s Hospice. Sponsorship provided Vodafone with excellent brand benefits including sponsor mentions on-air and online, branding on all appeal materials as well as priceless PR and celebrity endorsement.  Through the appeal’s call to action asking local tradespeople to offer their skills and services, Vodafone were also able to enhance a wider ongoing campaign aimed at SMEs.   www.vodafone.co.uk

Contact us today if you want to help us Help a London Child
hannorah.lee@capitalfm.com
020 7054 8392