Kim Kardashian's new body makeup is majorly dividing the internet

26 June 2019, 17:17

Nicky Idika

By Nicky Idika

Kim Kardashian has released new body makeup and the internet is divided over whether foundation for your arms and legs is a practical idea.

The Kardashian-Jenner beauty empire is showing no signs of slowing down. Kylie Jenner's skin care line had its skeptics when it was first announced and now the internet is divided over Kim Kardashian's new range of body makeup. Earlier this month, the reality star announced her KKW skin perfecting body foundation, intended to "blur imperfections, enhance skin tone and provide a flawless finish for any look".

Kim signposted the beauty drop on a recent episode of Keeping Up With The Kardashians, where she talked about using body makeup to hide psoriasis flare ups on her legs.

The internet has some thoughts about body makeup with both sides of the argument making strong points about the efficacy and usefulness of this type of product.

Actress and TV host Jameela Jamil sparked conversation when she gave the product a "hard pass", saying she'd rather "make peace with her million stretch marks and eczema".

Other people were similarly skeptical of the process and questioned the need for body foundation.

Some, however, pointed out that people with skin conditions might find the product helpful and confidence boosting.

Many also pointed out that body makeup isn't a new thing and that brands like Sally Henson have had products with similar uses for a long time.

As it stands, it looks like enough people are willing to try out the product no matter how divided the internet seems to be. The $45 cover up is currently sold out on the KKW website in all shades.

Kim's new body makeup is probably a case of use it if you want to and ignore it if you don't. But what do you guys think? Would you use body foundation to cover up imperfections or skin conditions?