Kylie Jenner's "Rise and Shine" merch has Kris Jenner written all over it

18 October 2019, 12:52

Jazmin Duribe

By Jazmin Duribe

Kris Jenner is cashing in on her daughter Kylie Jenner's viral "Rise and Shine" meme.

Who thought Kylie Jenner's office tour would launch her music career? Well, Kris Jenner probably did. Rise and shine memes are currently breaking the internet, Ariana Grande has sampled it, people are making remixes and they're even setting the song as their morning alarm clocks.

READ MORE: Ariana Grande hilariously recreated Kylie Jenner's "rise and shine" video

If there's anything the Kardashian-Jenners know how to do, it's make money. So, of course, Kris being the skilled businesswoman she is saw it as the perfect opportunity to capitalise on the success of "Rise and Shine".

Kris Jenner on her laptop.
Kris Jenner on her laptop. Picture: PA Images, @krisjenner via TikTok

Kylie revealed she would be selling "Rise and Shine" merch from her online shop. The Keeping Up With The Kardashians star shared images of the two hoodies – one black and one white – on Twitter. The clothing features Kylie's face inside a cartoon sun and the words "riiise x shiiinnee" down the arms. Let's be honest, it's a pretty serious money move to make a meme into merch within days.

READ MORE: Kylie Jenner singing "rise and shine" to wake up Stormi is now a meme

The internet decided it was all the work of Kris and soon her name was trending on Twitter. You can't deny it's a pretty impressive flex...

As the age old saying goes – the devil works hard but Kris Jenner works harder.