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Sir Alex Ferguson's memoir has become a record breaker as the fastest-selling non-fiction book.
His eagerly awaited book, called simply My Autobiography, has echoed his managerial success with Manchester United by becoming a champion in the publishing world, selling 115,547 copies in a week.
Fergie's hardback book - which has a cover price of £25 - notched up the biggest first-week sale for a non-fiction title since official records began 15 years ago, according to industry magazine The Bookseller.
The previous record-holder was Delia Smith's How To Cook: Book Two which shifted 112,000 copies in its first week, nearly 14 years ago.
Sir Alex's book was well ahead of many other big name memoirs for their first week on the shelves, including Tony Blair's book A Journey which sold 92,000 copies three years ago and David Beckham's My Side, which achieved 86,000 first-week sales a decade ago.
The ex-United boss created a huge buzz with the publication of his book.