Amy Childs At Newcastle's Intu Eldon Square

20 March 2015, 17:56 | Updated: 30 March 2016, 13:50

Former TOWIE star Amy Childs has been at Newcastle's Intu Eldon Square for the launch of her new fashion collection.

It's part of a month-long celebration of fashion at the shopping centre, which has joined forces with national & regional celebrities to launch a campaign supporting youth homeless charity Centrepoint.

Shoppers are being encouraged to donate good quality clothes suitable for work wear, and the garments will be distributed directly to young people attending job interviews.

The Big intu Clothes Drop perspex collection bank will be sited outside adidas on St Andrew’s Way from 17th -21st March to coincide with the shopping centre’s Spring/Summer fashion shows (Fri 20th & Sat 21st March) in association with Hello! Fashion Monthly.

Amy's donated an outfit from her new range of work wear at Dorothy Perkins, and Amy's been modelling her range today in the first of the two-day fashion spectacular.

She's been speaking to Capital about all things fashion, and told us she has a bit of a soft spot for Geordies.

She said:
"I just really like it here. I love all the girls, they're so glamorous. A bit like us Essex girls!

I think we are very much alike!"

Joan Taylor, intu Eldon Square’s Marketing Manager, said:
"Throughout the month of March, fashion will take over intu Eldon Square as we highlight the very latest fashions, trends and styles, provide true inspiration and show our customers exactly what we have to offer for the coming season.

We are delighted that Amy Childs is taking part in our catwalk shows which are hugely popular and always a highlight of our events calendar.”

intu shopping centres throughout the UK are dedicating the month of March to fashionistas!

Showcasing the theme ‘Let Your True Colours Shine,’ intu is certainly the place to be for fashion, fun and up-to-date news on the hottest trends and must-have item essentials for every spring/summer 2015 wardrobe.

Young shoppers can join in the fun on Saturday 28th March (10am - 4pm), enjoying fun fashion crafts creating funky glasses and fashion head dresses (near Debenhams on St Andrew’s Way) as well as taking part in a magic colour by numbers wall near to the main customer service desk outside Fenwick.

 In addition, intu Eldon Square is celebrating the best of this season’s fashion with an amazing competition to win a VIP shopping experience worth over £2,000. For more details go to

On Saturday 14th March The Capital Street Stars will be in centre from 9am – 7pm with a fun game that will give shoppers the chance to win hundreds of pounds worth fashion-related prizes.