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30 November 2012, 19:23 | Updated: 30 March 2016, 13:50
Take a couple of taches, a few rugby lads, what have you got? Movember.
Researchers reckon 2 billion conversations have been started on Twitter and Facebook about cancer over the last 30 days because so many sportsmen have been growing moutasches for Movember.
Footballer Michael Owen and Leicester Tiger Toby Flood have both taken part and so have some of the Nottingham rugby lads like David 'Jacko' Jackson and Rupert Cooper.
MP's have even been taking part and talking about it at Westminster, with David Cameron praising people for getting onboard.
Movember: The Facts
- 360,000 Mo Bros and Mo Sistas signed up this year
- Sports teams, businesses, teachers and community groups have all been involved
- £13.9 Million has already been raised in the UK in 2012 Funds raised in the UK support men's health initiatives like raising awareness of prostate cancer