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28 May 2014, 13:48 | Updated: 30 March 2016, 13:50
Two East Midlands universities have signed up a new project to encourage responsible drinking among students.
Loughborough and Nottingham are two of seven universities that have agreed to take part in the 12 month pilot which is backed by the Home Office.
They will aim to reduce drunken behaviour, alcohol-induced crime and harm to health.
Accreditation will be awarded to universities which meet a set of criteria committing them to actions such as preventing alcohol-related initiation ceremonies, tackling student participation in pub crawls and monitoring anti-social behaviour.
Professor David Greenaway, Vice-Chancellor of The University of Nottingham, said:
'We are pleased to support our Students' Union as a partner in this valuable scheme. Alcohol awareness is already a core element of our successful health promotion initiative 'Healthy U' which encourages informed decision-making about a range of lifestyle choices faced by our students.
'A respected and bespoke accreditation scheme for the promotion of responsible drinking is a highly practical way to enhance this effort.'