Adam Levine "Fully Endorses" New Fragrance Line: "It's Something I Would Wear"

7 February 2013, 12:25

The 'Moves Like Jagger' singer says he is really proud of his new men's and women's fragrances.

Adam Levine has opened up about his newly announced line of fragrances and says they came out with a product he would happily wear himself.

The Maroon 5 frontman announced both a men's and women's fragrance this week, both under his own name, and says he "fully endorses" the new product lines.

"It smells really good. Well, I couldn't really conceive the idea of not loving whatever it was," Adam revealed to E! News at the launch event. "The task was to make something that I would wear.

"So that was a process and we finally came to a great conclusion and it smells great," the 'Daylight' singer explained. "I fully endorse it and I'm really happy because it has my name on it."

The 'Moves Like Jagger' later took to Twitter to joke about the fragrances and reassure fans that they do smell really good.

"2 facts about my fragrance," he tweeted. "1 men won't smell like a bad 80s movie, 2 women won't smell like a stripper (not that there's anything wrong w/ that)."

Check out a picture of Maroon 5 at the People's Choice Awards 2013 last month below:

Adam's first venture into a fragrance line comes as part of a collaboration with ID perfumes, while the 'One More Night' singer is also working on his first line of accessories and apparel with Kmart.

Maroon 5 and Alicia Keys are set to perform a duet at the Grammy Awards 2013 this weekend (10th February).