Katy Perry Shows Off Her Glamorous Side In New Ad Campaign

10 August 2012, 10:32 | Updated: 10 August 2012, 16:06

The 'Part Of Me' star has shot a new black and white photoshoot to promote the hair company.

Katy Perry shows off her more sophisticated side in several brand new promotional shots for a campaign by hair brand GHD.

The 'Wide Awake' singer poses in a number of black and white shots for the newly unveiled photoshoot, wearing her dark hair long and in a side ponytail while also sporting a swept fringe.

Katy is seen wearing a chic white dress adorned with sequins in one shot, while playing chess dressed in a satin number in a second promotional shot from the brand's newest campaign, from a photoshoot with photographer Ellen Von Unwerth.

The 27 year-old singer recently premiered her concert film Part Of Me 3D in Rio De Janeiro, Brazil at the end of July after a long promotional tour for the project, and is expected to begin filming for her role as Smurfette in the upcoming animated sequel The Smurfs 2 within the coming months.

View a picture of Katy Perry posing in a promotional shot of the new GHD range below:

Following Katy's admission in the latest issue of Elle magazine that she would consider marrying again after her divorce from Russell Brand, telling the publication "never say never", she has been repeatedly linked to singer-songwriter John Mayer.

Katy was pictured being dropped off by the 'Waiting On The World To Change' singer after they were seen at the Chateau Marmont together in Los Angeles earlier this week.

Check out another picture of Katy Perry from her newest photoshoot below:

Katy Perry has said she will take some time off for the rest of this year to begin working on songs for the follow-up to her 2010 sophomore album 'Teenage Dream'.