Jay-Z Wants To Help The X Factor UK Winner James Arthur Crack US Market?

12 December 2012, 09:26 | Updated: 12 December 2012, 09:43

The 'Young Forever' rapper is said to believe James could be a huge success in the United States.

Jay-Z is reportedly keen to help launch The X Factor UK winner James Arthur's music career in America.

The '99 Problems' rapper is said to believe this year's winner of the ITV1 show could be huge in the US market, and is "convinced" James could be just as successful as One Direction have become stateside.

"Jay-Z is a keen spotter of British talent and is already involved with Rita Ora, K Koke and worked with Tinchy Stryder and Sugababes too," a source revealed to the Daily star this week. "He is convinced James can follow One Direction's lead and break into the American market.

"Jay knows what kind of music James should be making and that's gritty and edgy," they explained. "He feels his team could master an album of worldwide hits."

View a picture of The X Factor UK winner James Arthur below (Credit: PA):

James Arthur was named winner of The X Factor UK 2012 this past Sunday (9th December), beating fellow finalist Jahmene Douglas, after being mentored by new panelist Nicole Scherzinger this season.

James' winner's single, a cover of Shontelle's 'Impossible', has already become the fastest-selling winner's single in the show's history after selling 187,000 downloads in just 24 hours.