Unicorn armpit hair is the latest WTF trend taking over the internet

17 January 2019, 17:38

Two women with rainbow/unicorn armpit hair.
People are dyeing the underarm hair unicorn colours now. Picture: Instagram/@caitlinfordhair/@theofficialrainbowgirl
Jazmin Duribe

By Jazmin Duribe

You've heard of Movember, but what about its less groomed sister Januhairy?

The Januhairy movement started to encourage women to grow and embrace their body hair for the entire month of January. It all started to promote body positivity and like Movember, Januhairy raises money for charity at the same time too.

People are putting makeup on potatoes now and just... why?

So, in the spirit of growing your locks to rapunzel-style lengths this month, why not make body hair look damn colourful. Well, that's where unicorn or rainbow armpit hair has come in. The trend is currently sweeping the internet with women flaunting their multi-coloured pits and even delivering tutorials on how to get the look.

The idea is thought to have first sprung up on the internet back in 2016, before it was picked up by hair stylist Caitlin Ford while working with a client for Pride weekend. Known for creating bold and colourful unicorn hairstyles, armpit hair was naturally the next thing to be dunked in dye.

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*gasp* I dyye.

A post shared by Kyle Fuchsia (@vaqueero) on

Now it's really picking up steam and women are dying their armpit hair and spreading the message of female empowerment. Miley Cyrus even jumped on the band wagon during her "Bangerz" days.

Wanna give it a go? All you need is bleach, hair dye and, er, lots of armpit hair. First whack on the bleach and wait until your hair is light enough to take some colour. If you're naturally fair-haired, you can skip this step.

Now, this will be a real test of your upper arm strength, because you have to keep your arms in the air for an extremely long time while it develops. Next, whack on strips of different colours to your lightened pit hair and wait for the magic to happen. After a quick rinse you should have the brightest pits possible.

RAINBOW Armpit Hair Dye! (Dying my Armpits) DIY

As expected with such a bold statement, people weren't quite receiving the message.

Would you give this a try? Tweet us @popbuzz and let us know!