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Hailey Bieber is launching her own cosmetics line called 'Bieber Beauty' and people are dragging it
16 April 2019, 12:08
Just what we needed, even more celebrity beauty products.
First Rihanna brought us Fenty Beauty, then we found out that Ariana Grande is creating a 'thank u, next' beauty line and now it's Hailey Bieber's turn to jump on the bandwagon.
Mrs Justin Bieber has reportedly filed paperwork to launch a line of cosmetics and skincare products under the name Bieber Beauty.
Hailey changed her surname from Baldwin to her husband Justin's surname Bieber shortly after they got hitched last year. She also filed a trademark of her new last name in October 2018 in the hope of launching her own clothing line – ka-ching!
According to TMZ, Hailey filed another trademark last week, which will allow her to sell everything from cosmetics to perfumes and hair products under Bieber Beauty. However, there's no word yet on when it will launch.
Hailey has gained a wealth of experience in the beauty world having teamed up with Australian brand ModelCo to create a makeup line in 2016. She has modelled for brands like Bareminerals and L'Oréal.
The news got a lukewarm response from fans, who didn't like that Hailey was cashing in on Bieber's name.
She needs his surname because her name itself is irrelevant.
— ░A░g░g░i░e░ 👑So keep your queen warm (@ICantGetEndgame) April 15, 2019
She's not as big of an influence as she thinks she is! Somebody please play that song for her. She had a whole several-years career to do this beforehand. but of course now that she's "married," she wants to call it Bieber Beauty.
— tez👽💚 (@selenacomethru) April 15, 2019
Bieber Beauty just sounds cheap and tacky. It’ll probably be roll on glitter and frosted eyeshadow to go with the Drew House line.
— Kerstin Moore (@TheKerstinMoore) April 15, 2019
money hungry as always
— 👼🏼 (@stainedbycamila) April 15, 2019
Shorty couldn’t even raise enough money for that foundation yet she’s putting out a beauty brand... lmaooo who’s gonna buy it?? Then again I take that back, there’s a lot of manly looking thing on here just like her who’ll support it. Get your coins boo.. Bieber beauty coming
— ❤️❤️ (@EducatedNPetty) April 15, 2019
All the more reason not to buy any of it
— kids r my business (@lvsthebeach) April 15, 2019
Ultimately, Bieber is Hailey's name too now that they're married, and that's just something Justin's fans will have to deal with.