The 1975 are recycling their old merch to help save the planet
19 August 2019, 13:58
The 1975 are ahead of the band merch game.
With the world dying and the disastrous consequences of climate change looming over our heads, The 1975 are just trying to make a difference. The band are repurposing their old merch to be more sustainable and it's actually a genius idea.
The 1975 are using old, unsold merch from 2013 and printing brand new logos on them to coincide with their upcoming fourth album, Notes On A Conditional Form.
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The t-shirts feature their early tour dates and first album logos printed on plain black or white crew necks. Over the top of the original design is a new, neon print of "NOACF" and it actually looks so cool.
The 1975 frontman Matty Healy announced the first drop of merch on Instagram and showed off the design in a video. He also shared that fans going to Reading or Leeds Festival can bring their own band shirts – 1975 or not – and get them printed on for free.
He captioned the video: "OK! So here is the first drop! We are not making new shirts for now. Unsustainable. SO, AND I’M SO FUCKING INTO THIS. This run is all old shirts (first album, early tours etc) that we had kept and have reprinted as your NOACF shirts.
"You will also be able to bring any old 1975 shirt or ANY bands you love shirts to Reading festival and have the same print done over the top there and then."
This sustainable move comes after Matty linked up with Swedish climate change campaigner Greta Thunberg. The teenager won fans over for protesting about the need to combat climate change outside the Swedish parliament in August 2018, and she's been sailing (got to curb those emissions, you know) around the world to teach us how to be more sustainable before it's too late.
Greta even teamed up with The 1975 for a new single on their new album with all proceeds for the track going to environmental movement group Extinction Rebellion.
Sign us up for 10 please.