Kanye West Unveils New Company DONDA During Twitter Tirade

5 January 2012, 08:46 | Updated: 5 January 2012, 09:54

The rapper is hoping to create "products and experiences" for people around the world.

Kanye West has revealed that he has established a new design company DONDA during a lengthy series of messages on Twitter.

The 'Watch The Throne' star said the company, which is named after his late mother who died in 2007, will create "products and experiences" for people.

"DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas," Kanye wrote on Twitter.

The rapper, who posted the messages from London in the early hours of this morning (5th January), said the company was actively seeking to hire creative people within 22 divisions, including architects lawyers, nutritionists, scientists, graphic designers and producers.

He added: "I want to put creatives in a room together with like minds that are all waaaay doper than me.

"We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel."

Kanye's tirade on Twitter overnight follows the conclusion of the rapper's recent joint 'Watch The Throne' tour with Jay-Z.

  • Top Ten
  • 11 - 20
  • 21 - 30
  • 31 - 40
  1. 1
    Blinding Lights artwork
  2. 2
    Dance Monkey artwork
  3. 3
    Don't Start Now artwork
  4. 4
    Pump It Up artwork
  5. 5
    Before You Go artwork
  6. 6
    Power Over Me artwork
  7. 7
    Own It (feat. Ed Sheeran & Burna Boy) artwork
  8. 8
    Yummy artwork
  9. 9
    You Should Be Sad artwork
  10. 10
    Rare artwork
  11. 11
    Everything I Wanted artwork
  12. 12
  13. 13
    Adore You artwork
  14. 14
  15. 15
    Someone You Loved (ID9 Remix) artwork
  16. 16
    Better Half of Me artwork
  17. 17
    My Oh My artwork
  18. 18
  19. 19
    Roxanne artwork
  20. 20
    This Is Real artwork
  21. 21
    Lose Control artwork
  22. 22
    Ride It artwork
  23. 23
    Lose You to Love Me artwork
  24. 24
    Memories artwork
  25. 25
  26. 26
  27. 27
    Lessons artwork
  28. 28
    Beautiful People artwork
  29. 29
    We Got Love artwork
  30. 30
    Bruises artwork
  31. 31
    South of The Border artwork
  32. 32
  33. 33
    Don't Rush (feat. Headie One) artwork
  34. 34
  35. 35
    Watermelon Sugar artwork
  36. 36
    Senorita artwork
  37. 37
  38. 38
    Hot Girl Bummer artwork
  39. 39
    Circles artwork
  40. 40
    Hold Me While You Wait artwork
  • Top Ten
  • 11 - 20
  • 21 - 30
  • 31 - 40
Visit the site